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Research Article |

Research on the Integration Development Strategy of Cultural Industry and Tourism Industry in Tai'an City

The integrated development of culture and tourism refers to the deep integration of culture and tourism, aiming to promote innovative development of the tourism industry through the development, protection, and inheritance of cultural resources, while promoting the improvement of local economy and social and cultural exchange and communication.In the process of integrating cultural and tourism development, cultural resources have been endowed with new value and better protected and inherited. At the same time, the tourism industry has also gained new development momentum and competitive advantages, achieving a transformation from a single tourism consumption to a deep cultural experience. Promoting tourism through culture and highlighting culture through tourism are important ways to promote cultural dissemination and develop modern tourism in the new historical era.This paper aims to investigate the integrated development of cultural industry and tourism industry in Tai'an City, its current situation, problems and countermeasures. Through in-depth analysis of the integrated development of the two industries, it is found that there are some problems, such as lack of coordination mechanism, low integration degree and insufficient innovation ability. Therefore, this paper proposes to strengthen policy guidance, establish coordination mechanism, improve innovation ability and other countermeasures to promote the integrated development of cultural industry and tourism industry in Tai'an City, so as to achieve economic transformation and upgrading and sustainable development.

Cultural Industry, Tourism Industry, Integration Development

APA Style

Gong, C. (2023). Research on the Integration Development Strategy of Cultural Industry and Tourism Industry in Tai'an City. International Journal of Business and Economics Research, 12(6), 214-218. https://doi.org/10.11648/j.ijber.20231206.15

ACS Style

Gong, C. Research on the Integration Development Strategy of Cultural Industry and Tourism Industry in Tai'an City. Int. J. Bus. Econ. Res. 2023, 12(6), 214-218. doi: 10.11648/j.ijber.20231206.15

AMA Style

Gong C. Research on the Integration Development Strategy of Cultural Industry and Tourism Industry in Tai'an City. Int J Bus Econ Res. 2023;12(6):214-218. doi: 10.11648/j.ijber.20231206.15

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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