Volume 8, Issue 2, April 2019, Page: 41-49
Determinants of Small and Medium Enterprises Performance in Nigeria: The Role of Government Support Policy
Maryam Imam Ibrahim, Department of Business Administration, Ramat Polytechnic Maiduguri, Maiduguri, Nigeria
Bintu Mustapha, Department of Marketing, University of Maiduguri, Maiduguri, Nigeria
Received: Jan. 20, 2019;       Accepted: Mar. 20, 2019;       Published: Apr. 29, 2019
DOI: 10.11648/j.ijber.20190802.11      View  31      Downloads  36
Abstract
Small and medium enterprises (SMEs) play a significant social and economic role in both developed and developing nations. Despite the relevance and important of SMEs, the literature indicates there are very few studies that attempted to investigate the factors that influence the performance of SMEs in Nigeria, particularly the relationship between entrepreneurial orientation (EO), contemporary marketing (CM) and government support policyand the performance of small and medium enterprises (SMEs). The study used structured questionnaires; data was collected from 240 SMEs in northeast Nigeria. The findings of the study indicate a significant positive relationship between EO and CM on the Performance of SMEs. In addition, the results of the study validate that government support policy moderates the relationship between EO and CM on the performance of SMEs in Nigeria. The study implications for policy makers, government, regulators and SMEs owner-managers is to look at government support policy as it affects SMEs performance by providing conducive environment for business operation.
Keywords
Entrepreneurial Orientation, Contemporary Marketing, Government Support, Performance, Nigeria
To cite this article
Maryam Imam Ibrahim, Bintu Mustapha, Determinants of Small and Medium Enterprises Performance in Nigeria: The Role of Government Support Policy, International Journal of Business and Economics Research. Vol. 8, No. 2, 2019, pp. 41-49. doi: 10.11648/j.ijber.20190802.11
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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