Volume 9, Issue 5, October 2020, Page: 308-318
Supply Chain Quality Management (SCQM); A Tool for Financial Performance of Brewery Companies in the South West Region of Cameroon
Nicodemus Tiendem, Department of Management Sciences, University of Buea, Buea, Republic of Cameroon
Received: Apr. 30, 2020;       Accepted: Aug. 7, 2020;       Published: Aug. 25, 2020
DOI: 10.11648/j.ijber.20200905.12      View  168      Downloads  73
Abstract
Purpose: The goal of every business is long term profitability. The outcomes of the 21st century have greatly influenced this goal. In reaction, companies now resort to indirect competition through Supply Chain Quality Management. This paper sort to examine the effect of such practices on the financial performance of the brewery companies in the South West Region of Cameroon. Method: The study made use of primary data collected using a five point likert scale questionnaire administered to 224 employees and 112 distributors of the four major brewery companies in the South West Region of Cameroon. The survey method was applied in a case study design. The ordinary least squares technique was used to assess the effect of supply chain quality management on the financial performance while the Levene statistic was used to test for homogeneity of the responses following the employees and the distributors of the companies. Findings: While surprisingly establishing that information sharing and top management commitment had an insignificant effect and that top management commitment had a negative influence on the financial performance of the companies. Customer relationship management, continuous improvement and innovation and strategic supplier partnership revealed significant positive effects on the financial performance of the companies. However, continuous improvement and innovation and strategic supplier partnership did not portray differences in the responses between employees and distributors while top management commitment and information sharing portrayed variances in the responses and customer relationship management did not show any clear conclusion. Managerial implications (contributions) : The managerial implications rest on the partial implementation of supply chain quality management practices between employees and distributors. Efforts towards continuous improvement and innovation and strategic supplier partnership need to be applied evenly between distributors and employees while emphasis need should not be placed on top management commitment and information sharing. This will give room for improvement and innovation leading to increase in customer satisfaction, sales and other financial parameters of the companies.
Keywords
Supply Chain Quality Management, Financial Performance, Ordinary Least Squares, Brewery Companies
To cite this article
Nicodemus Tiendem, Supply Chain Quality Management (SCQM); A Tool for Financial Performance of Brewery Companies in the South West Region of Cameroon, International Journal of Business and Economics Research. Special Issue: Microfinance and Local Development. Vol. 9, No. 5, 2020, pp. 308-318. doi: 10.11648/j.ijber.20200905.12
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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