International Journal of Business and Economics Research

Volume 2, Issue 3, June 2013

  • Large-Scale Agent-Based Models in Marketing Research: The Quest for the Mythical Free Lunch

    Alexandru Voicu, Cristina Galalae

    Issue: Volume 2, Issue 3, June 2013
    Pages: 33-40
    Received: 20 May 2013
    Published: 10 June 2013
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    Abstract: Positioned as an alternative to equation-based methods, agent-based modelling (ABM) has shown notable promise in dealing with cases where the latter has proven inadequate. One of the areas where the limitations of traditional approaches are most pronounced is that of consumer behaviour research. A primary trait encountered within this scope is that... Show More
  • Influence of Personality in Buying Consumer Goods-A Comparative Study between Neo-Freudian Theories and Trait Theory Based on Khulna Region

    Sandip Sarker, Tarun Kanti Bose, Mollika Palit, Md. Enamul Haque

    Issue: Volume 2, Issue 3, June 2013
    Pages: 41-58
    Received: 14 May 2013
    Published: 10 June 2013
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    Abstract: Consumer’s attitudes play a direct and influential role in consumer behavior. Attitude study is important for the marketers of service organization because it affects consumer’s selective processes, learning and ultimately the buying behavior. Measuring consumer’s attitudes may help a service marketer to get a better picture on both present and pot... Show More
  • Apply Activity-Based Costing to Calculate Product Cost in Small and Medium Enterprises

    Tandung Huynh, Guangming Gong, Ngocminh Ngo

    Issue: Volume 2, Issue 3, June 2013
    Pages: 59-68
    Received: 29 May 2013
    Published: 10 June 2013
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    Abstract: Traditional costing (TDC) has been used many decades and very popular with organizations because it is simple and inexpensive. In today’s business environment, overhead cost has a significant proportion in total cost, using TDC for assigning overhead cost lead to inaccuracy of product cost. Activity-Based Costing (ABC), until now, is considered as ... Show More
  • Credit and Employment Growth among Small Enterprises in Kenya

    Eliud Dismas Moyi

    Issue: Volume 2, Issue 3, June 2013
    Pages: 69-76
    Published: 20 June 2013
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    Abstract: Policy makers in Kenya expect micro and small enterprises to provide the bulk of new jobs created in the economy yet these enterprises face significant credit constraints. This study applied regression analysis to establish the link between the credit constraint and employment growth of small enterprises in Kenya. The results failed to confirm any ... Show More
  • The Incidence of Agricultural Support on Trade of Refined Sugar

    Malick Diarrassouba

    Issue: Volume 2, Issue 3, June 2013
    Pages: 77-83
    Received: 28 June 2013
    Published: 20 July 2013
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    Abstract: This paper investigates the impact of the market price support on trade of refined sugar. We use a balanced panel of bilateral trade data are on exports of refined sugar among 22 countries over the period 1995-2007. We employ the theoretical motivated gravity model and spatial econometric techniques to account for spatial interdependence among trad... Show More