International Journal of Business and Economics Research

Volume 6, Issue 3, June 2017

  • City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China

    Kunjoon Lee

    Issue: Volume 6, Issue 3, June 2017
    Pages: 32-39
    Received: 14 May 2017
    Published: 16 May 2017
    Abstract: Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation... Show More
  • Impact of Operating and Financial Expenses on Sales Revenue: The Case of Fauji Fertilizer Company Limited

    Waqar Khalid, Saifullah Khan

    Issue: Volume 6, Issue 3, June 2017
    Pages: 40-47
    Received: 18 May 2017
    Accepted: 31 May 2017
    Published: 5 July 2017
    Abstract: This paper is the first attempt to study the impact of operating and financial expenses on sales revenue of the Fauji Fertilizer Company Limited in Pakistan and to seek the nature as well as the strength of the relationship between sales and these expenses. The time series data for fourteen years covering 2002-2015 used were analyzed by using the O... Show More